How the audience is addressed

How is the target addressed?
I took a look at R&B music videos on youtube and took a look at the comments below, in order to get an idea of the age of the target audience i clicked onto their profile and this gave me information about their age and location. Most comments on the music videos were positive and i found a large amount of comments coming from young youtube members. The age boundary which i averaged was around 14 – 23, and this was what i predicted and the music videos appeal to those individuals because of their age and the stereotypical characteristics and contemporary types of entertainment they enjoy which was attached to them.




As you can see here, in the profiles of the youtube account holders, it shows the ages that are shown here are 14, 17 and 20. So this is what made us decide on our specified target audience

Audience Feedback

This is where we gathered most of our feedback, we used youtube and facebook to allow interactivity between viewers. Facebook allowed a wide range of people to view the artist but the viewers were much more concentrated as they were our friends but on youtube anyone from around the world could see it.
We recieved mixed feedback, mainly positive but our negative commentary suggested that we need to make our narrative more clear and precise - some people understood it but then others didn't. The viewers enjoyed the choreography and camera shots 'OH MY GOD, I LOVED IT' said one respondent.
The video below is when we interviewed respondents who had just watched our music video and were asked questions concerning the video about how it could be improved or what was the best feature of the music video